In Memory of our Founder; Bill Sotis

Bill Sotis started Prism Fitness in 2010. Bill built Prism Fitness on a foundation that was based on his life-long passion for fitness and movement, combined with bringing entrepreneurs together that had innovative ideas and products in the fitness equipment space.

Since then, Prism Fitness has grown to designing and having 95% of its product manufactured under its own brand while continuing to utilize local entrepreneurs to support the Prism Fitness team’s efforts to deliver quality products.

Bill believed in functional training and movement and he lived this not only when he was working on growing Prism Fitness, but also in his personal life.

Bill loved running, biking, and cross-country skiing. Every year he trained and looked forward to partaking in the Birkiebeiner, one of the largest cross-country skiing events in the world.

Bill was actively involved in our local Madison, WI community where he served on the board for several S. WI Lacrosse Clubs, as well as helped maintain some of the local single track mountain bike trails.

The Prism Fitness team continues to honor Bill’s legacy and passion for providing the functional training tools needed to help people keep moving in their daily lives. We honor him with the desire that we can continue to help others stay healthy so they may partake in the activities they love, no matter what stage in life they are in.

We miss you Bill and thank you for all you have done to help Prism Fitness make a positive impact on people’s lives across the globe.

The entire Prism Fitness Team