Welcome to Prism Fitness!
Your home for the latest in innovative SMART home gym equipment. At Prism Fitness we believe in the power of movement. We are committed to spreading a greater understanding of the human body, and the safest and most effective ways to prepare the body for challenges ranging from everyday functional movements to amateur sporting events to professional-level competition. We strive to create simple-yet-innovative training equipment that can be used to achieve transformative results.
Our Prism Fitness Team Members
Jay serves as the CEO/President for Prism Fitness. Jay has over 16 years of business-to-business selling in the fitness industry.
Lindsay serves as the Controller for Prism Fitness. Her responsibilities include banking and finance activities, as well as supply chain.
Dan serves as Customer Service/Sales support. He acts as the main point of contact for order placement, product inquiries, and general customer service.
Kristina is the Marketing and Social Media Coordinator. She manages Prism Fitness’s social media platforms and creates marketing collateral.
Lo Wai Sum Wisdom
Lo Wai Sum Wisdom has joined Prism Fitness in the role of Marketing Intern. She is a fresh graduate from the University of Wisconsin Madison
Kelby is the Accounting Assistant for Prism Fitness, Inc. She also assists with domestic supply. She handles invoicing, billing, and everyday accounting activities.
Dave has joined Prism Fitness in the role of Dealer Sale Manager. He brings over 34 years of industry experience in sales on the manufacturing side from both strength and cardiovascular companies.
In Memory of our Founder; Bill Sotis
Bill Sotis started Prism Fitness in 2010. Bill built Prism Fitness on a foundation that was based on his life-long passion for fitness and movement, combined with bringing entrepreneurs together that had innovative ideas and products in the fitness equipment space.
Since then, Prism Fitness has grown to designing and having 95% of its product manufactured under its own brand while continuing to utilize local entrepreneurs to support the Prism Fitness team’s efforts to deliver quality products.
Bill believed in functional training and movement and he lived this not only when he was working on growing Prism Fitness, but also in his personal life.
Bill loved running, biking, and cross-country skiing. Every year he trained and looked forward to partaking in the Birkiebeiner, one of the largest cross-country skiing events in the world.
Bill was actively involved in our local Madison, WI community where he served on the board for several S. WI Lacrosse Clubs, as well as helped maintain some of the local single track mountain bike trails.
The Prism Fitness team continues to honor Bill’s legacy and passion for providing the functional training tools needed to help people keep moving in their daily lives. We honor him with the desire that we can continue to help others stay healthy so they may partake in the activities they love, no matter what stage in life they are in.
We miss you Bill and thank you for all you have done to help Prism Fitness make a positive impact on people’s lives across the globe.
The entire Prism Fitness Team