At Prism Fitness Group we believe in the power of movement in the development of mind and body. We are committed to spreading greater understanding of the human body, and the safest and most effective ways to prepare the body for challenges ranging from everyday functional movements to amateur sporting events to a professional-level competition. We strive to create simple-yet-innovative training equipment that can be used to achieve transformative results.
Our Team Members
Bill Sotis, President/CEO
Bill serves as the President of Prism Fitness Group. Bill is a seasoned business executive, with over 25 years of experience managing consumer products companies at all levels. His knowledge of disciplines ranging from sales to marketing to product development… Read More.
Michael Hoesly, Chief Financial Officer
Mike serves as the Chief Financial Officer of Prism Fitness Group. He has over 25 years of experience managing the financial functions of privately owned companies. He owns three companies and continues to manage finance, banking, legal matters, and human resources… Read More.
Jay White, Vice President of Sales
Jay serves as the VP of sales for Prism Fitness. Jay has over 16 years of business to business selling in the fitness industry both on the specialty retail and on the commercial side of the business… Read More.
Carrie Knight, Fitness Expert and Trainer
Carrie Knight started dancing early in life and has never stopped. Dance led her to yoga and Pilates. Today, she has Group Fitness Certifications from ACE and AFAA, multiple certifications through Les Mills, and has trained through YogaFit. Carrie writes the weekly Fitness Feature for Prism… Read More.
Dan Dettman, Customer Service/Sales Support
Dan acts as the main point of contact for order placement, product inquiries, and general customer service. He graduated from UW – La Crosse in 2008 with a bachelor’s degree in Exercise Sports Science specializing in Sport Management… Read More.
Lindsay VanVonderen Spencer, Accountant and Supply Chain Manager
Lindsay serves as the Accountant and Supply Chain Manager for Prism Fitness. Her love for numbers started at a young age and continued through high school where her interest in accounting really grew. That followed Lindsay to Edgewood College where she graduated with a Bachelor’s and Master’s Degree in Accountancy… Read More.
Toni Steensen, Order Fulfillment
Jody Zipp, Graphic Designer
Jody serves as Prism’s graphic designer and website manager. She creates brand and product marketing materials as well as updates the website. Outside the office, Jody likes to cook and play games with her family and is Registrar for her local Soccer Club.