San Diego, CA: March 21-23
Technology. Immersive Experiences. Recovery. GroupX meets small group training. Exercise as “play” for adults. Using product aesthetics to build on overall brand experience.
These are some of the take-a-ways we saw at the 2018 IHRSA Fitness Convention in San Diego, CA.
The idea that the fitness is not just an experience, but that it needs to fit seamlessly into the busy lives of people in the modern world is taking hold. This fits right into Prism Fitness Group’s 360-degree philosophy for product development, where we are constantly creating quality products by taking into consideration not only how they are used, but how they can be stored, transported and purchased.
by Jay White, VP Sales, Prism Fitness Group
We were very pleased with the 2018 IHRSA Show! The attendance seemed up, the energy was higher than ever from both the attendees and the vendors, and our booth traffic was the busiest we have seen to date.
The quality of our meetings was at an all-time high as well. The excitement for our new Functional Training Center (Wall Mounted Functional training and storage) and our new Battle Rope Caddy (Storage and Rope training mount all in one) was extremely high.
As our offering of functional training tools, Self-Guided training product, and well-designed storage solutions continues to grow, our customers and prospective customers continue to embrace our innovation, and approach to providing solutions that work, and have a unique look and feel to them that match the direction and feel that most fitness spaces are trending towards.
Functional training is being called a trend, even though it has been around for a while, and Prism Fitness has been making functional training tools since 2011. More and more suppliers are offering their version of functional training solutions. Prism Fitness has been taking a 360-degree approach to functional training since we started the company. Meaning, we spend a lot of time understanding how people use the product they train with. Starting with how is it stored, how is it implemented and by who, how is it used and by who, and how does it need to be put away.
Basically, to sum up the trend I have been seeing at shows for a few years now, is people moving in space when they train to engage the entire body, rather than being isolated to a machine focused on 1-2 muscle groups at a time.
Saving trainers time, saving users time, all while ensuring the product is used correctly in order for the user to achieve the result they are looking for is key to understand how to help people train in space, rather than be isolated on a machine.
Fitness is more social than it has ever been. It is more fun, more creative, more efficient, and people are holding each more accountable.
Prism Products Create 360-Degree Solutions for Our Customers
As mentioned, we truly are paying attention to how people are moving in space and how to maximize the space they are in. Our product solutions include unique storage solutions that enhance the aesthetics of the brand experience. We feel it is our job to provide user friendly functional training tools (exercises on the product for guidance) but not to stop there. We also need to ensure our product is accessible, and has a place, encouraging people to use the product and understand it.
And we understand the investment being made by facilities when creating these amazing fitness training spaces, so along with being functional, the storage has to have a design, look and feel that matches the overall feel of the fitness center. At Prism Fitness we understand the importance how our family of product needs to add to the atmosphere of what fitness looks like now and moving forward.