Bill serves as the President of Prism Fitness Group. Bill is a seasoned business executive, with over 25 years of experience managing consumer products companies at all levels. His knowledge of disciplines ranging from sales to marketing to product development to product sourcing gives him the global perspective that is needed for teamwork and innovation to thrive.
Bill served as President/CEO of Lifeline International in Madison, WI, where he was responsible for launching the fitness products at retail. Previously, Bill spent 5 years at Horizon Fitness, a fitness equipment company, where as Vice President of Product Development and Marketing, and then as Executive Vice President of Sales and Operations, he helped grow the business from $19 million to $130 million.
Bill is a devoted fan of the University of Notre Dame, where he received his BA in Marketing. He then attended the University of Wisconsin Graduate School of Business, where he received an MBA in Marketing and Finance. As an avid sports and fitness enthusiast, Bill is still participating in the Badger State Games, competing in triathlons and racing the American Birkebeiner.